Last week we discussed Spirit Flavored Wines: What they are and some of their benefits. If you missed blog number 1 you can find it here. 

This week, I’d like to dive into the world of convenience and how Spirit Flavored Wines are changing the game for store owners across the country. 

Many people don’t realize that there are over 200,000 convenience, grocery, and drugstores across the country that are limited to only selling beer and wine. These limitations occur because of state licensing restrictions and the high cost of licenses. In cities like Los Angeles, a liquor license can range from a few thousand dollars to tens (even hundreds) of thousands of dollars. Whereas a beer and wine license usually go for much less. Other municipalities limit the number of liquor licenses available for purchase. So, if you’re looking to open a liquor store but the city has already given out their liquor license quota, you’re S*** out of luck! 

This high cost of entry can be very limiting to new business owners looking to get their business off the ground. So, what are your options? 

You probably all see where this is going…... Spirit Flavored Wines!  

Nick’s Spirit Flavored Wines are made for convenience and grocery stores with beer and wine only license.  And yes, my name was the inspo for the brand name. Well, it was actually a place holder for my designer that just stuck but I digress. Nick’s comes in 50ml bottles and three flavors, cinnamon whiskey, vodka, and tequila. At a $.99 SRP, Nick’s is a great impulse buy for customers looking for something different than beer, wine, or other ready-to-drink cocktails. 

Not only is Nick’s affordable, but it also gives consumers the ability to break out of their same old seltzer or RTD flavors. Now don’t get me wrong, ready-to-drink cocktails and seltzers have been a huge game changer the past couple of years. I don't think anyone expected your stereotypical craft beer drinking dude to switch to a ready-to-drink, fruity flavored cocktail or white claw, but we’ve seen it happening across the country, and how many hazy IPAs can one man really drink? Since the seltzer craze began, we’ve seen people switch over to lighter, lower calorie options for casual drinking. Now there are thousands of brands out there offering RTDs. So, what about the customer that wants the ability to make a cocktail unique to their favorite taste? 

That’s where Nick’s comes in, not only can you get a SHOT at your convenience, but consumers can also make their own cocktail by mixing their favorite flavor of Nick’s SFW with their favorite juice, soda, energy drink, or fountain drink.